Case Study

UTA accelerates Zoom feature adoption by 113% with Productiv

UTA accelerates Zoom feature adoption by 113% with Productiv

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Productiv revolutionized technology adoption for United Talent Agency (UTA), a global entertainment leader with 1,400+ employees representing top artists, storytellers, and brands. UTA's tech adoption team aimed to equip agents with optimal tools and training but struggled with manual, time-consuming app usage data collection/analysis, limited visibility into training's impact on feature/app adoption, no in-app collaboration metrics, and challenges exporting metrics to identify training needs. Productiv delivered precise usage insights, adoption analytics, collaboration tracking, and targeted recommendations—enabling efficient agent training, higher tool effectiveness, and streamlined operations.

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