SMB Winner in the Personalized Priority Messaging Awards PPM Case Study PROFILE QLess’s mission is to eliminate waiting in line. They do this by letting customers hold their spot in a virtual mobile line, and get SMS notifications when they reach the front. THE SITUATION The average American spends over 2 waking years of her/his life waiting in line or sitting in wait- ing rooms. Not only do businesses with long lines waste their customers’ tim

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