Using the Patent Asset IndexTM for Patent Portfolio Benchmarking Benchmarking has been used by humans to stay focused on our goals since ages. From feats of sportsmanship like the Olympics, to setting records for the Guinness Book of World Records, to marking the heights of our children on a door jamb as they grow up, to the amount of pollutants in the air, benchmarks have been employed since ages to compare and set targets. In business, much like in any other competition, it is imperative to keep your competitor’s progress in mind while making decisions for the future. Benchmarking has been a proven method for this. A major issue that decision makers face with organizational benchmarking is that if the right targets are not set, your organisation runs the risk of achieving medio

Join for free to read