Using Market Basket Analysis To Increase Sales And Heighten Marketing Effectiveness
Using Market Basket Analysis To Increase Sales And Heighten Marketing Effectiveness
3 Pages(703) 289-5117 | www.infocepts.com | High ROI DW and BI Solutions Business Challenge Market Basket Analysis enables planners, merchandisers and product teams to: • Make crucial decisions regarding promotions, displays, product placements, store segmentation, customer segmentation and target messaging • Identify cross sell and up sell propositions • Understand how purchases of products correlate with others • Understand correlations o
