A client needed to navigate the complex oncology market and refine launch planning. IQVIA deployed Analytics Link, covering 300 drugs across 25 tumor types and 75 countries. The platform delivered five-year historical data and 10-year forecasts on sales, patients, trials, biosimilars, and loss-of-protection events. With real-time insights, clients compared competitor usage across indications and aligned strategies with local trends. Oncology Link simplified forecasting, saved resources, and supported development of tailored launch plans at country and tumor levels, ensuring evidence-based, competitive positioning.

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