Using Context And Personalization To Drive Bookings And Enhance The Passenger Experience Through Mobile
Using Context And Personalization To Drive Bookings And Enhance The Passenger Experience Through Mobile
2 PagesCopyright 2015-2016 MobileRQ Inc. info@mobilerq.com The$Solu)on Use$MobileRQ$to$Integrate$Business$&$User$Context$Into$Mobile The$Challenge The$airline$was$challenged$to$?nd$the$right$so2ware$ pla4orm$that$could$u7lize$their$many$data$sources$to$ trigger$mobile$campaigns$and$create$customer$segments.$ The$pla4orm$needed$to$track$i7neraries,$sending$content$ automa&cally$days$and$hours$before$the$?ight,$ immediately$on$arrival,$and$days$a2er$retur
