Case Study Using Big Data to Manage Santa’s Lists To see more case studies, go to www.pointb.com With global population on a continuous year-over-year upward growth trend, Santa has found it increasingly difficult to stay on top of exactly who is naughty and who is nice. Lists that come together at the last minute based on only a few reports of sibling hair-pulling or emptying the dishwasher without being told tend to be inaccurate and result in

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