Using a Landing Page to Drive Direct Sales for a Hotel

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Using a Landing Page to Drive Direct Sales for a Hotel DIRECT REVENUE GENERATED* $8,250 CASE STUDY SEO A hotel in California wine country wanted more direct sales. 2016 Results 2,344 VISITS STARTED ON THIS PAGE 1,043 VISITORS CHECKED RATE 31 TOTAL RESERVATIONS *Assumes 3% of those who checked rate made reservations and the average number of nights booked is 1.8 with an ADR of $150. OUR SOLUTION After initial topic research, created content around ‘Temecula wine event’. 1 Launched a Temecula wine events page on the site in May 2015. 2

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Case Study

Using a Landing Page to Drive Direct Sales for a Hotel

Using a Landing Page to Drive Direct Sales for a Hotel

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