We developed a planning strategy to meet the client’s objectives of optimising the site’s potential and delivering outline permission with sufficient flexibility to respond to market require- ments. We also negotiated substantial reductions in the on-site affordable housing provision and financial con- tributions. This development forms a key part of the regeneration masterplan for Park Royal Opportunity Area. It includes ground floor commercial floor space and 151 residential dwellings at a density of 719 dwellings per hectare — of which 13% will be affordable housing. Harper Planning Consultants provided planning advice to the landowner over a period of four years — promoting the site through the LDF process, engaging with Ealing’s Planning, Regenera- tion & Housing Teams, working with n

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