Urban Outfitters Cuts Fraud Order Reviews 20% with Machine Learning from Accertify
Urban Outfitters Cuts Fraud Order Reviews 20% with Machine Learning from Accertify
2 PagesCASE STUDY Situation When Urban Outfitters, Inc. deployed Accertify ® Fraud Management in 2009, the international retailer already had a large staff of fraud analysts. The formula was “high order review rate to stop fraud,” according to Bryan Whitney, Director Contact Center over direct channel fraud control at Urban Outfitters, Inc. The need was acute as eCommerce was rapidly growing and with the growth attempted fraud grew with it. Reactin
