Case Study
Upgrading Scalextric for the 21st Century
a science group company Upgrading Scalextric for the 21st Century A new portfolio of products for Hornby plcSagentia Ltd T. +44 1223 875200 info@sagentia.com www.sagentia.com Sagentia Inc T. +1 617 896 0213 V4 0910 capitalisation improved by £2 million. In 2005, Scalextric Sport Digital went on to win ‘Best New Toy Design’ at the prestigious Marketing Awards for Excellence in Toys (MAX IT). Judges indicated that their unanimous decis