CENTERSUSA.COM A CENTERS CASE STUDY UNIVERSITY OF ALABAMA AT BIRMINGHAM Campus Recreation Center BIRMINGHAM, AL In 2005, the $24 million recreation center opened and the University of Alabama at Birmingham is quoted as having said it is the “crown jewel of student services on campus.” By 2011, however, UAB identified the need to seek external management expertise to improve operational efficiencies and cost savings at the recreation center and running the department while still implementing innovative student-led programs and services. After a review process, CENTERS was selected to comprehensively manage under the premise of the reorganized department of campus recreation within the Provost area within student services. To ensure a seamless transition, CENTERS developed a d

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