University of Maryland, Baltimore County Customer Case Study2 INTRODUCTION UMBC Customer Case Study About UMBC The University of Maryland, Baltimore County (UMBC) is a public research university and a member of the Univer- sity of Maryland System. The UMBC campus is located on 500 acres and just 15 minutes away from Baltimore‘s inner harbor. UMBC enrolls nearly 14,000 students and employs nearly 2,300 faculty and staff. UMBC is an honors col

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