AN UNMETRIC CLIENT SUCCESS STORY University of HoustonThe University of Houston (UH) is a state research university and the flagship institution of the University of Houston System. Founded in 1927, UH is the third- largest university in Texas. With over a million followers across all channels, social media is an important tool for UH to communicate with prospective and current students, faculty and staff, as well as alumni and the general public. Social is also an important tool for communicating with audiences during emergencies, highlighting major national campus events such as the Republican Presidential debate held in February 2016, building affinity and cultivating a sense of community. Unmetric is vital to our social success. The ‘Inspire’ tool is perfectly named, sparkin

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