Universal Studios Hollywood Retail Department envisioned both a 2D and 3D motorized display to promote the widely successful Halloween Horror Nights
Universal Studios Hollywood Retail Department envisioned both a 2D and 3D motorized display to promote the widely successful Halloween Horror Nights
3 PagesOpportunity Universal Studios Hollywood Retail Department envisioned both a 2D and 3D motorized display to promote the widely successful Halloween Horror Nights special event featuring Chucky driving one of the Signature Universal trams. The display would appear in the main BL VD store at the entrance of the Universal Studios Hollywood park. Universal’s team needed an environmental graphics solution in order for this interactive visual experience to come to life. A successful execution would extend the excitement of the highly attended event and increase sales at the retail stores within the park itself, as well as be shared across social media platforms enticing people to the event to see this unique experience. CASE STUDY RETAIL 3620 W. Valhalla Drive Burbank, CA 91505 • 818.8
