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Unilever encourages better choices for consumers with SmartSwaps

Unilever encourages better choices for consumers with SmartSwaps

Tessella
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Unilever encourages better choices for consumers with SmartSwaps FMCG giant Unilever is constantly looking for new ways to engage consumers and provide new tools and services that enhance the retail experience. As part of its drive to encourage healthier eating it approached Tessella to develop a sophisticated engine that would recommend better options to users based on their existing shopping history. The result is SmartSwaps – a deceptivel

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