Unilever and Percolate: ? An Efficient Global PilotE?ective, e?cient, and consistent content marketing is a universal challenge for brands. Unilever faces additional complexity given the global scale of the company, the number of distinct brands and agency partners, and the varying levels of resource availability and marketing expertise around the world. In 2013, Unilever started to partner with Percolate to help solve this challenge. Percol

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