Case Study
TVNZ reduces costs,optimizes efficiency,and accelerates business agility
About TVNZ TVNZ is New Zealand’s national broadcast- er, operating four channels - analogue and digital – and an online “catch up TV” service called ‘TVNZ OnDemand’. TVNZ’s Strategic Plan, titled “Inspiring New Zealanders on Every Screen”, emphasises TVNZ’s strong focus on providing viewers, consumers and customers with the content and ser- vices they want and expect from New Zea- land’s leading television and digital media company. About 90% of TVNZ’s revenue is gained through commercial activity such as ad- vertising, licensing and merchandising and hiring out production resources. The other 10% of revenue comes from government sources. The system used for booking and managing TV channel advertising and as- sociated revenue is a product called Me- diaBook. “TVNZ broadcast sal