COMPANY The Knot Turning Web Visitors into Loyal Mobile App Users with Journeys Web-to-App Experiences The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled conversion rate of pageview to app install in just two months, and continues to exceed goals with Branch. In addition to driving far higher user engagement and conversion across both web and app, The Knot has optimized acquisition strategies and product roadmaps with the valuable cross-platform data provided by Branch’s People-Based Attribution Engine. 2x conversions in-app 35% app growth on iOS 45% app growth on Android Follow Branch Case studies Ready to ignite your mo

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