Turning Data into Conversion Understanding users helps Pearson Education turn an underperforming website into a key asset Human Factors International Case StudyPearson Education’s website was underperforming. As the global leader in educa- tional publishing, Pearson provides textbooks, testing, and curricula to students, teachers and administrators both in print and online. The usability and persuasive design of pearsonschool.com are critical to

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