A Big Four accounting firm transformed its failing AI chatbot into a trusted enterprise asset with BA Insight’s AutoClassifier and ConnectivityHub. Initially plagued by hallucinations and misinformation due to disconnected, unstructured data, the chatbot frustrated users and undermined productivity. BA Insight enriched the firm’s knowledge base, enabling accurate, context-rich responses and secure data access. This solution dramatically reduced hallucinations, accelerated workflows, and restored employee trust. The firm salvaged its AI investment, improved business processes, and laid a scalable foundation for future AI adoption across departments.

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