Case Study

Tunes 15% Annual Growth In A Shrinking Market With Monsoon Pro

Tunes 15% Annual Growth In A Shrinking Market With Monsoon Pro

Pages 2 Pages

monsooncommerce.com Tunes 15% annual gr o wth in a shrinking mark et with Monsoon P r o Tunes has been selling CDs, DVDs, and records since 1989 and have turned to multiple ecommerce solutions to help them grow their business. In 2011, digital music sales surpassed physical music sales, accounting for 50.3% of all 2011 music sales according to a Nielsen and Billboard report. In addition to a shrinking market, Tunes faced challenges managing

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