Trexin helped an integrated care manager complete a market assessment and begin concept testing
Trexin helped an integrated care manager complete a market assessment and begin concept testing
1 PagesTREXIN CASE STUDY © TREXIN CONSULTING, LLC CONTACT US Healthcare Practice hc@trexin.com www.trexin.com MARKETING A NEW MEDICAID MANAGED CARE PRODUCT Trexin helped an integrated care manager complete a market assessment and begin concept testing. BUSINESS DRIVER An integrated care manager for Medicaid patients in a large metropolitan area was developing a new product for real-time care alerts. The President & CEO asked Trexin to lead a market assessment that would evaluate the product against competitive care management and population health solutions to determine its relative strengths and weaknesses, differentiating features, and market viability. APPROACH Leveraging our expertise in Healthcare information technology and population health management, Trexin used a
