TREXIN CASE STUDY © TREXIN CONSULTING, LLC CONTACT US Healthcare Practice hc@trexin.com www.trexin.com APPL YING MARTECH TO HEALTHCARE Trexin helped a marketing technology vendor expand into Healthcare. BUSINESS DRIVER A fast-growing marketing technology software vendor focused on consumer engagement products integrating multi-channel customer information had a successful implementation of its integrated marketing platform for a large Healthcare Payer. Sensing an opportunity to more extensively expand into Healthcare and recognizing Trexin’s deep industry expertise and wide understanding of healthcare trends driving the need for marketing and master data management products, the company’s CEO asked Trexin to become a professional service partner. APPROACH Trexin’s

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