Summary The Challenge New technology and an over saturation in communication means that Sales and Marketing is transforming to be less about the hard sell and more about the relationship you have with your customers. These relationships are not based on social connections but rather the connections you build the second a customer swipes their card - a history of transactions. Customers desire a sales team that understands their needs and targets their services to meet these needs. This can not only improve profits but also improve customer satisfaction and experience. With over 600 branches and 200 tool hire outlets supplying more than 100,000 product lines to professional tradespeople and self- builders, the Travis Perkins sales team truly had their work cut out for them. Each

Join for free to read