Travel Company Uses Behavioral Segmentation To Drive Engagement And Tally Record-Breaking Results
Travel Company Uses Behavioral Segmentation To Drive Engagement And Tally Record-Breaking Results
2 PagesSURVEY CASE STUDY silverpop.com © 2013 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 1 THOMAS COOK SCHEDULED BUSINESSES Travel company uses behavioral segmentation to drive engagement and tally record-breaking results THE COMPANY Thomas Cook Scheduled Businesses Division (TCSB) was formed in October 2010, bringing together Thomas Cook UK & Ireland’s scheduled travel o
