Case Study

Transforming bodies and minds through yoga

Transforming bodies and minds through yoga

Pages 2 Pages

Yoga Lab, a new yoga studio in Chula Vista, California, offers a range of classes and services. Owner Diana Virissimo, a first-time business owner, faced challenges opening during the COVID-19 pandemic, particularly with marketing costs. Having previously worked at studios using ADP, she chose to outsource payroll and marketing to streamline operations. Through ADP's Google Ads service, she effectively attracted customers, evidenced by new attendees in her classes. ADP provides essential tools like HR411 for compliance, freeing Diana to focus on her business. She appreciates ADP's support and resources, enabling her to balance work and family life. The studio's tagline emphasizes its mission to transform lives through yoga.

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