Overview Trans Business for Trading and Distribution LLC is the distributor of Philip Morris In ter­ national tobacco products in Egypt. The com pany distributes some of the coun­ try’s top­selling cigarette brands, includ­ ing L&M Blue and Red, Marlboro Red and Gold, and Merit. Challenge To keep vendors stocked, the Trans Busi­ ness salesforce works in the field six days a week from 7:00am to 9:00pm, generat­ ing approximately EGP100 million (US$5 million) in cash sales daily. To book sales and generate invoices, employees use handheld terminals connected directly to the company’s SAP ERP applications. With no manual sales systems to fall back on in the event of a technology outage, Trans Business sets a high premium on the reli­ ability and availability of its core systems. A

Join for free to read