T raining boosts upselling in Living Ventures’ bars Overview Founded in 1993, Living Ventures Group is an owner, operator and brand developer of award winning hospitality venues across the UK including the Alchemist, Artisan and Gusto brands. The Group employs thousands of staff across its restaurants and bars, which turn over a total of £100 million each year. The challenge Living Ventures Group sees offering choice as much a part of the guest experience as a chance to increase profit. Their extensive drinks lists at their busy and dynamic bars aim to cater to a wide range of consumers’ tastes, but bar staff need high levels of product knowledge and flair to be able to give their customers superior service and recommendations beyond the house pours. Colin Knott, Training Ma

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