1 TradeWinds Asia: A Twitter Case Study About TradeWinds TradeWinds is an annual mission trip to multiple countries across the Asia-Pacific (APAC) region. The goal of this 8-day conference is to help U.S. businesses establish relationships with regional and industry specific organizations in the APAC area. Companies who take part in TradeWinds Asia will gain knowledge on how to increase profits in the growing APAC region, network with leading industry and government officials, and meet one-on-one with top Asian business experts from U.S. Embassies and consulates from the region. Objective With a month to spare, TradeWinds Asia, was looking for new ways to spread the message about the conference and mission trips. Based upon the timeline, messaging type, targ

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