Shiseido is the 5th largest cosmetics company in the world and the first to use a blockchain solution Trade Log & Shiseido Deploy the First Full-Scale Blockchain Solution in the Luxury Cosmetics Market case studyOffline to online marketing through the digitalization of customer touchpoints Protection of brands from counterfeits in emerging markets Streamlining of logistics in supply chain management, which is becoming increasingly sophisticated THE CHALLENGE Recently, many global brands are being forced to take a variety of proactive measures to drive: THE SOLUTION To address these challenges for THE GINZA, a subsidiary of Shiseido, Trade Log rapidly built and launched a state-of- the-art solution leveraging Kaleido’s blockchain technology platform. The Quorum-based blockchain solution en

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