The power of Bing Ads Mid-market companies have sophisticated needs, but they tend to be short on resources and have smaller marketing teams than their Fortune 500 competitors. To help this segment drive profitable conversions on their websites, T rada — a company that crowdsources search-advertising campaigns — relies on the power of Bing Ads. Trada defines mid-market companies as those with revenue between about $500,000 and $500,000,000.

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