GEARSET CASE STUDY Traction on Demand QUICK STATS • Founded: 2007 • Founder & CEO: Greg Malpass • Number of Employees: 270+ • Industry: IT & Software Consulting • HQ: Burnaby, BC, Canada CHALLENGE Traction has completed over 3,000 successful Salesforce projects over the last six years for clients across North America. In the past, they had used several change and release management tools, but none provided them with a complete solution and the support needed to effectively manage deployments for their large client base. With several hundred projects running at any given time, Traction wanted to ensure they were leveraging the right tools to not only execute efficiently, but also with accuracy and consistency. Traction’s release management tool requirements included: • A tool

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