www.corerfid.com Tracking robots in the world’s most advanced warehouses Ocado is the world’s largest online-only grocery retailer and its Ocado Smart Platform is the most evolved system of its kind. Ocado approached CoreRFID as it wanted to deploy off-the-shelf RFID technology to maximise the reliability of the Ocado Smart Platform. The commercially available solution would not meet the operational requirements of this highly automated system. The challenges CoreRFID, in partnership with RFID tags vendor Omni-ID, quickly identified the possible improvements and worked with Ocado to create a custom-built integrated RFID tag to meet its requirements in terms of reliability, cost and ease of deployment. LOGISTICS Retail warehouses Technology at heart of Ocado vision Ocado’s founding

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