In response to the European Union's objective aiming at tracing and controlling fishery products throughout the entire chain, Visveiling Urk initiated a pilot project for a uniform identification and traceability of fish boxes and their content during all phases of catch, sale and processing. The goal of the project is to create a proof of concept based on RFID technology amongst others, allowing the realisation of a sound “track & trace” methodology and environment that can serve as a model for the rest of the fisheries industry. The final concept has to be accessible and practicable for all chain partners – big and small – and should therefore be based on the latest technological developments, while also being approachable enough for smaller companies to join. For the

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