ThE GloBal lanGUaGE oF BUSInESS Tracing grapes from chilean field To U.s. grocery Evaluating Whole Chain Traceability of Imported Table Grapes Background subsole s.a. is a company composed of prominent fruit growers based in chile. it was founded in the early 1990s as a small chilean grower cooperative with the purpose of exporting table grapes. The subsole model was designed to be inclusive and progressive, giving growers, customers, and employees more active roles in the fruit growing enterprise. c ontinuing in that innovative tradition, subsole s.a. agreed to work with a pilot team in march 2012 to solve a pressing food traceability challenge—tracking imported fresh produce into the United states at each step along the supply chain. The pilot team consisted of representativ

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