1 Customer Case Study In 2021, Trace3 acquired Groupware Technology, a leading IT solutions provider specializing in infrastructure, cloud, data and AI, security, applications, rack integration services, and first call support. Trace3 delivers these innovative technology solutions and services to world- class companies to help them achieve mission-critical objectives, lower costs, improve agility, and increase competitive advantages. Enabling customers to optimize in the cloud Trace3’s mission is to deliver exceptional customer service with no surprise billing. Trace3 started a cloud billing service about five years ago to assist their midsized customers who lack visibility into cloud spend. Being a traditional value-added reseller (VAR), a majority of Trace3’s customers have a

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