Case Study
Toyota Drives Brand Metrics Past Rivals
Video Advertising Platform www.tubemogul.com sales@tubemogul.com 510-653-0684 ©2012 TubeMogul Case Study: Toyota Drives Brand Metrics Past Rivals Toyota’s “Ideas for Good” fueled by great creative and TubeMogul’s brand-focused platform The Challenge Toyota recently launched its “Ideas for Good” campaign, created by Saatchi & Saatchi in Los Angeles. The campaign is designed to drive viewers to a new microsite, Toyota.com/ IdeasforGood, w