Case Study Tourspain (Turespaña) – ADARA Impact Tourspain (Turespaña), devoted to promoting Spain as a tourist destination all over the world, has been running an annual branding campaign to position the country not just as a sun destination, but also as a great place to visit for its culture, culinary experience, history, and more. The campaign objective is to engage a cosmopolitan audience of travellers in Spain’s top origin markets. Simi

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