Top 15 North American Card Issuer
Top 15 North American Card Issuer
2 Pages® We deliver opportunities. ™ Card Pricing & Portfolio Optimization CASE STUDY Top 15 North American Card Issuer Customer Characteristics Type • Top 15 card issuer in North America. • Longtime partner of PROFIT INSIGHT ® Outstandings $12 Billion Purchase Volumes $65 Billion Active Accounts 4.5 Million Engagement Objectives • Improve card acquisition performance and drive pro? table balance
