tomorrowland Case study: TOMORROWLAND CHOOSES PIONEER PRO AUDIO FOR ITS BOUTIQUE POP-UP STORE Tomorrowland is one of the world’s biggest electronic music festivals, famed for being a magical experience with extravagant stages and globally celebrated DJs. In October 2015, the organisers opened their ? rst pop- up concept store, the Tomorrowland Boutique, to give shoppers a taste of Tomorrowland in Antwerp city centre. The store retails the T

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