Tommee Tippee www.swift-research.co.uk case study Background Tommee Tippee – a leading international brand for mother and baby products – required specialist research to help develop new products for feeding bottles and teats, to challenge the market leader. Their team was keen to create a feeding solution that was as close as possible to replicating natural breast feeding. Swift Research were engaged to carry out a programme of research to aid the design and development of both product and packaging. Swift Research Solution Swift Research devised a programme involving research with midwives and mothers. Health professionals were interviewed at their place of work and mothers attended Swift’s bespoke Innervisions research centre which enabled discreet observations of mothers’ ex

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