ToMedia delivers innovative digital advertising platform with Mendix Challenge The Netherlands now hosts hundreds of local digital news outlets that speak to highly unique regional audiences. And with the ongoing proliferation of these networks, ToMedia and its advertisers spend an increasing amount of time setting each advertising campaign. National brands, in particular, have found it time consuming to run large campaigns, with regional components, such as promoting a local store or branch. ToMedia needed a new system to facilitate their networks’ digital and mobile advertising strategies. They wanted a solution that simplified the entire process and acted as a hub to connect independent digital news sites and advertisers. The solution needed to integrate with all back-end

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