TODD improves customer knowledge thanks to Sage CRM Sage CRM Customer Success In 2006, as part of the process of establishing an effective customer relationship strategy, TODD firstly compiled a list of all its customers. “This was in response to the need to provide our sales team with a proper tool. The goal was then to computerize the database to improve our sales teams’ customer knowledge,” adds Audrey Pinsault. “This latter part was done using the Sage CRM solution. Founded in 1976, TODD, a specialist in the distribution and maintenance of parts for lorries, now employs 550 people and has a turnover of 100 million euros. Following the acquisition of General Trailers in 2004, Todd completed their service catalogue, more than doubled their customer base and went from

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