Case Study

Time Warner Medialab

Time Warner Medialab

Pages 2 Pages

Time Warner Medialab At the heart of this laboratory are some of the most innovative research tools devised – and supporting them one of the most complex and powerful audio video systems. “The Medialab is “an imaginarium for audience research.,” says Martin O’Neill, Time Warner’s Executive Director of Business and Research Operations. STuD yiNg hOW c ONSuMERS uSE MEDiA Time Warner began planning the Medialab in the fall of 2009. compVie

Join for free to read