Ticketmaster: Moving to the Public Cloud, Achieving Outstanding Reductions on Cloud-Computing Costs with Cloudyn The global market leader in ticketing, Ticketmaster, a Live Nation Entertainment company, connects consumers across the globe to 12,000 clients delivering live entertainment across multiple categories: music, sports, theater, the arts, and family and special events. Its site, Ticketmaster.com, ranks among the world’s top e-commerce sites, with 80 million unique visitors monthly. The Challenge Across the board, the company has a major initiative underway to build a data- driven culture. As part of this, it is optimizing its technology and gaining more business intelligence to spot trends and make projections. The goal is to use data in one source—the public cloud—in thre

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