Case Study
Through The Looking Glass
Client background Industry landscape JCB is a leading construction equipment manufacturer and is also one with the highest market share in Backhoe Loader segment. With 2,000 dealer depot locations, JCB sells its products in 150 countries and has factories in North America, Asia and Europe. From excavators, agriculture and construction machinery to military vehicles, the company produces a range of over 300 machines. The Staffordshire based