Introduction Data governance has become a primary concern of companies everywhere. And with good reason – businesses must have strong data governance in order to mitigate risks as thoroughly as possible. With growing regulations and greater public concern over data privacy, companies are increasingly focused on data governance. Yet there’s no single way for a business to approach data governance that will ensure perfect results. This whitepaper explores three key reasons many data governance initiatives fail and how you can avoid them. Fail #1: Not Knowing Y our Data Do numeric fields have letters in them, or do name fields include email addresses instead? Are all account IDs unique? Is personally identifiable information (PII) finding its way into other fields that may not b

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