50 S hades of W aste & HELISTRAT CASE STUDY: ANN SUMMERS There are some unique challenges dealing with waste for Ann SummersAnn Summers is a British multinational retailer specialising in sex toys and lingerie with 140 high street stores in the UK, Ireland and the Channel Islands. In 2000 Ann Summers acquired the Knickerbox brand with its emphasis on comfortable and feminine underwear as a counter point to the more overtly sexual style of the Ann Summers brand. In 2011-2012 the chain had a turnover of £117.7 million. The waste from the 140 UK stores is substantial and by 2010 it had become a signiicant administrative burden that was costing the company time and money while diverting management resource away from the core business.

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