Case Study

The Very Group - Innovating with analytics to help families get more out of life.

The Very Group - Innovating with analytics to help families get more out of life.

Pages 4 Pages

As a pure-play digital retailer, The Very Group uses its rich customer data to deliver personalized, timely experiences across web and mobile channels. With 4.4M active customers and 2.2M daily visits, it leverages Teradata and Celebrus to unify behavioral insights and create a single customer view. Their “DNA” strategy—Data, iNsight, Action—drives smarter product offers, financial services, and fraud protection. First-party data and real-time analytics empower the brand to delight customers, enhance loyalty, and grow responsibly in a cookieless future.

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